Roblox Ads

The dominant in-game advertising platform within the Roblox ecosystem, offering brands exclusive access to one of the largest and most engaged gaming audiences globally, with programmatic capabilities via PubMatic as its sole official SSP partner.

Roblox Ads is an advertising platform embedded within the Roblox online entertainment and gaming environment, reaching over 85 million daily active users who spend an average of 2.4 hours per day on the platform, with 61% of them over the age of 13.¹ Its ad formats span immersive in-experience units such as Rewarded Video and Billboards for brand awareness, as well as traffic-driving formats including Search Ads, Sponsored Experiences, Portal Ads, and Premium Home placements.¹ Video ads function similarly to real-world digital out-of-home advertising, placed on billboards and screens within the game environment, activating when a user's avatar approaches them.² Roblox has partnered with PubMatic to offer programmatic video ads through a supply-side platform, with PubMatic currently the only ad tech platform holding an official relationship with Roblox, though the partnership is non-exclusive.³ To support advertiser confidence, Roblox has integrated with Integral Ad Science for viewability and invalid traffic reporting, launched a brand lift solution through Kantar Context Lab, introduced brand suitability controls, and added genre targeting options.² Roblox's CFO has stated that the ads business "can be a business that crests $1 billion," though no timeline was specified.² Source 1: roblox.com — How to Advertise on Roblox Source 2: businessinsider.com — Roblox Accelerates Ad Launches, Partnerships, and Hires Source 3: digiday.com — Roblox is starting to take programmatic advertising more ...