Roblox Ads

San Mateo, California, United States · Founded 2021

51-200 employees · RBLX

Sourced & current · updated Oct 26, 20261 of 4 facts verified

Roblox Ads is an advertising platform embedded within the Roblox online entertainment and gaming environment, reaching over 85 million daily active users who spend an average of 2.4 hours per day on the platform, with 61% of them over the age of 13.

Where they sit

Stack tier: Ecosystem Services (A)

In-Game AdvertisingProgrammatic Platform

The dominant in-game advertising platform within the Roblox ecosystem, offering brands exclusive access to one of the largest and most engaged gaming audiences globally, with programmatic capabilities via PubMatic as its sole official SSP partner.

Ownership

Parent: Roblox