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Brief
GameAnalytics

GameAnalytics

GameAnalytics provides professional-grade game analytics for free, enabling developers of all sizes to make data-driven decisions about player behavior, retention, and monetization without upfront costs.

gameanalytics.comLondon, England, United KingdomFounded 2011Parent: Embracer Group

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Game Analytics & Performance Measurement
Business Model
SaaS
Target Market
All segments (Indie to Enterprise)
Employee Count
51-200
Funding
$1.5M
Parent Company
Embracer Group
API Available
Yes
Market Position

Leading free game analytics platform with extensive market penetration across mobile, PC, and console gaming

Overview

GameAnalytics is a comprehensive game analytics platform that provides developers with tools to understand player behavior, optimize game performance, and improve monetization strategies. The platform processes data from over 100,000 games and tracks billions of events daily, making it one of the largest game analytics services globally. GameAnalytics offers a free-to-use model that has made professional-grade analytics accessible to indie developers and major studios alike, supporting games across mobile, PC, console, and web platforms. The company operates as a subsidiary of Embracer Group (acquired in 2018) and continues to maintain its distinct brand and product offering. GameAnalytics serves the gaming industry specifically, positioning itself outside traditional AdTech but within the broader ecosystem of mobile app and game monetization. The platform integrates with major ad networks and monetization platforms, providing developers with unified dashboards to track both player engagement and revenue metrics. GameAnalytics has established itself as an industry standard for game developers, particularly in the mobile gaming sector, by offering enterprise-level analytics capabilities at no cost for most users. The platform's extensive SDK support, real-time data processing, and integration capabilities with major game engines like Unity and Unreal Engine have made it a critical tool for data-driven game development and live operations.

Products & Features

GameAnalytics Platform

Core analytics platform providing player behavior tracking, retention analysis, funnel visualization, and custom event tracking for games

Real-time Dashboard

Live monitoring dashboard for tracking key performance indicators, player sessions, and revenue metrics in real-time

Ad Revenue Analytics

Integrated ad monetization tracking and LTV analysis through partnerships with major ad networks

Player Progression Analytics

Tools for analyzing player progression through game levels, identifying difficulty spikes and drop-off points

Key Features
Free unlimited analytics for most gamesSupport for mobile, PC, console, and web platformsReal-time data processing and reportingCustom event tracking and segmentationFunnel analysis and player progression trackingAd revenue attribution and LTV calculationsIntegration with major game engines (Unity, Unreal)Cohort analysis and retention metricsA/B testing supportData export capabilities
Use Cases
Player retention and churn analysisGame economy balancing and optimizationLevel design and difficulty tuningMonetization strategy optimizationAd revenue tracking and attributionLive operations and event performance monitoringUser acquisition campaign analysisCross-platform player behavior comparisonA/B testing for game features and mechanics
Customer Segments
Indie game developersMobile game studiosMid-size game publishersEnterprise gaming companiesConsole game developersPC game developersCasual game developersFree-to-play game studios
Corporate history
  • 2011Founded
See integrations with GameAnalytics (12)

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