Vungle

Was one of the leading independent mobile in-app advertising and monetization platforms before merging with Liftoff to form a broader mobile growth company

Vungle, now operating as Liftoff following a 2021 merger, was a mobile advertising and monetization company that served primarily the supply side of the ecosystem, providing more than 100,000 mobile app developers and publishers with tools to monetize their apps, alongside an influencer marketing platform connecting brands with thousands of content creators.¹ Its in-app video platform allowed developers to monetize games and apps through an SDK, as well as offering promotion on a performance basis, charging advertisers on a cost-per-action model to help them optimize for high ROI.² To that end, Vungle expanded into influencer marketing through the acquisition of JetFuel, user acquisition optimization via AlgoLift, mobile game analytics and monetization intelligence through GameRefinery, and creative production and optimization through TreSensa.^3,4 Blackstone acquired a majority stake in Vungle for $750 million in 2019 and subsequently invested nearly $400 million in Liftoff ahead of the two companies' merger.¹ Source 1: marketingdive.com — Liftoff, Vungle merge to form broad mobile app growth ... Source 2: welcometothejungle.com — Vungle Advertising Account Manager | Welcome to the Jungle ... Source 3: vungle.com — Company - Liftoff's AI Source 4: singular.net — Why Vungle bought JetFuel: surround sound marketing and ...