Vungle delivers high-performing in-app video advertising experiences that maximize revenue for app publishers while driving quality user acquisition for advertisers through advanced creative optimization and machine learning.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Mobile Advertising and App Monetization
- Business Model
- Marketplace
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 201-500
- Funding
- $25M
- Revenue Range
- $100M-$500M
- Stock Symbol
- N/A
- Parent Company
- Liftoff
- API Available
- Yes
Market Position
Leading mobile video advertising platform within the Liftoff mobile growth ecosystem
Overview
Vungle is a mobile advertising technology platform that specializes in in-app video advertising and creative optimization for mobile app developers and advertisers. Founded in 2011, the company built a reputation for delivering high-quality video ad experiences and performance-driven user acquisition campaigns across mobile games and applications. Vungle's platform enables app developers to monetize their applications through video ads while providing advertisers with tools to reach engaged mobile audiences at scale. The company was acquired by Blackstone in 2019 and subsequently merged with other mobile advertising companies including Algolift, JetFuel, GameRefinery, and TreSensa to form a larger mobile marketing entity. In 2022, this combined entity was rebranded as Liftoff, with Vungle continuing to operate as the demand-side platform (DSP) and exchange component of the Liftoff ecosystem. Today, Vungle operates as part of Liftoff's comprehensive mobile growth platform, maintaining its core technology and brand identity while benefiting from the broader capabilities of its parent organization. Vungle serves thousands of mobile app publishers and advertisers globally, processing billions of ad requests daily. The platform is particularly strong in mobile gaming verticals and continues to be recognized for its creative optimization technology, machine learning-driven targeting capabilities, and focus on performance-based advertising outcomes.
Products & Features
Vungle Exchange
Mobile advertising exchange connecting advertisers with premium app inventory through programmatic bidding
Creative Labs
Creative optimization and testing platform for mobile ad creatives with automated A/B testing
VungleX
Demand-side platform for mobile user acquisition campaigns with advanced targeting and optimization
SDK Integration
Monetization SDK for app publishers to integrate video and playable ads into their applications
Key Features
In-app video advertisingPlayable adsCreative optimization and testingMachine learning-based targetingReal-time biddingPerformance analytics and reportingDynamic end cardsRewarded video adsInterstitial adsBanner ads
Use Cases
Mobile game monetization through video adsUser acquisition campaigns for mobile appsIn-app advertising revenue optimizationPerformance marketing for mobile gamesRewarded video ad implementationCross-promotion of app portfoliosBrand advertising in mobile environments
Customer Segments
Mobile game developersMobile app publishersMobile game advertisersPerformance marketersUser acquisition teamsApp monetization managers