Playable Factory

Specialized playable and video ad creative platform focused on mobile gaming advertisers, operating as the ad tech arm of Tamatem's AI-first gaming platform

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads primarily for gaming clients.¹ A key part of its offering is an online platform for editing, tracking, and iterating on ad creatives.¹ The platform has powered over 90,000 interactive ad experiences for global gaming clients, accumulating more than 30 billion impressions.² Playable Factory was acquired by MENA publisher Tamatem, which is headquartered in Jordan and is Istanbul-based, and continues to operate as a brand under that ownership.² The acquisition was accompanied by new investment from Next Ventures and Square Enix, with existing investor Krafton increasing its commitment, bringing Tamatem's total funding to over $25 million.³ Source 1: playablefactory.com — What can we hope to see from Playable Factory in the future? Source 2: pocketgamer.biz — Tamatem acquires ad tech firm Playable Factory in AI-first ... Source 3: natlawreview.com — Tamatem Acquires Playable Factory to Expand into Ad ...