Google Web Designer

Leading free HTML5 ad creation tool within Google's advertising ecosystem

Google Web Designer is a free, professional-grade HTML5 authoring tool developed and maintained by Google. Launched in 2013, it enables advertisers, designers, and developers to create interactive, animated HTML5 content for display advertising campaigns and other web-based projects. The tool provides a visual design interface with integrated code editing capabilities, making it accessible to both designers who prefer visual workflows and developers who want direct code control. As part of Google's advertising ecosystem, Google Web Designer is tightly integrated with Google Ads, Display & Video 360, and other Google Marketing Platform products, allowing users to create responsive ads that work across devices and platforms. The tool supports advanced animation and 3D content creation through its timeline-based interface, similar to professional animation software. It includes pre-built components specifically designed for advertising use cases, such as galleries, carousels, tap areas, and video players. Google Web Designer outputs standards-compliant HTML5, CSS3, and JavaScript code that can be published to various platforms. While it serves the broader web design community, its primary focus remains on enabling the creation of engaging display advertising creative that meets IAB standards and works seamlessly within Google's advertising platforms.