Keywords Studios

Global market leader in outsourced technical and creative services for the video games industry, with growing marketing and player acquisition capabilities

Keywords Studios is a Dublin-headquartered, publicly traded international technical and creative services provider to the global video games industry. Founded in 1998, the company has grown aggressively through acquisitions to offer a comprehensive suite of services including localization, audio production, art creation, game development support, player support, and marketing services. With over 70 acquisitions completed, Keywords operates as a one-stop-shop for game developers and publishers worldwide. While not a traditional AdTech company, Keywords Studios intersects with the advertising technology ecosystem through its marketing services division, which includes player acquisition, influencer marketing, community management, and performance marketing capabilities for game publishers. Its acquisition of companies with digital marketing and player engagement capabilities has brought it into the broader AdTech conversation, particularly in the gaming vertical. Keywords Studios is listed on the AIM market of the London Stock Exchange (KWS) and serves major clients including AAA game publishers and independent studios globally. The company employs over 12,000 people across more than 65 studios in 25+ countries, making it the largest provider of outsourced services to the video games industry by revenue.