Admix

Pioneer in non-intrusive in-game and metaverse advertising

Admix was a pioneering in-game advertising technology company that specialized in delivering non-intrusive, programmatic advertising within video games, metaverse environments, and virtual worlds. Founded in 2018, the company developed technology that allowed brands to place ads naturally within 3D gaming environments without disrupting gameplay, using techniques like virtual billboards, branded objects, and contextual placements. The platform served both game developers seeking to monetize their content and advertisers looking to reach engaged gaming audiences. Admix operated a programmatic marketplace that connected advertisers with game developers across mobile, PC, console, and VR/AR platforms. The company gained significant traction in the emerging metaverse advertising space and raised substantial funding to expand its technology and market reach. In January 2023, Admix was acquired by Mintegral (a Mobvista company), a mobile advertising platform, which integrated Admix's in-game advertising capabilities into its broader mobile marketing ecosystem. Following the acquisition, Admix's technology and team were absorbed into Mintegral's operations, with the distinct Admix brand gradually phased out as its capabilities were integrated into Mintegral's product suite. The acquisition represented a strategic move by Mintegral to expand beyond traditional mobile app advertising into the growing in-game and metaverse advertising markets.