Zeroo Gravity
Casual mobile gaming experiences monetized through advertising and in-app purchases, contributing inventory to the mobile advertising supply chain.
Last updated May 4, 2026 by ATDb automated enrichment
- Industry
- Mobile Gaming / Mobile AdTech (Publisher)
- Business Model
- Free-to-Play (In-App Advertising + In-App Purchases)
- Target Market
- Mobile Consumers
- Employee Count
- 11-50
- Parent Company
- Tripledot Studios
Small independent mobile gaming studio acquired by Tripledot Studios in 2025 as part of ongoing consolidation in casual mobile gaming.
Zeroo Gravity is a mobile gaming studio that developed and published casual mobile games, competing in the highly competitive free-to-play mobile gaming market. The company built a portfolio of mobile titles monetized primarily through in-app advertising and in-app purchases, placing it at the intersection of mobile gaming and AdTech as both a publisher and an ad revenue generator. As a mobile game publisher, Zeroo Gravity participated in the broader mobile advertising ecosystem by integrating ad mediation and monetization SDKs into its games, making it a relevant entity in the mobile AdTech supply chain. Studios like Zeroo Gravity rely heavily on user acquisition advertising and ad monetization platforms to sustain their free-to-play business models. On June 30, 2025, Zeroo Gravity was divested to Tripledot Studios, a London-based mobile gaming company known for casual puzzle games and a data-driven approach to game development and monetization. This acquisition reflects ongoing consolidation in the mobile gaming space, where larger studios absorb smaller publishers to expand their game portfolios and user bases.
Mobile Casual Games
Portfolio of free-to-play casual mobile games monetized via ads and in-app purchases