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Zenlife Games was acquired by Tripledot Studios.
Brief
Z

Zenlife Games

Casual and hyper-casual mobile games monetized through in-app advertising and purchases, delivering engaged gaming audiences to advertisers.

Last updated May 3, 2026 by ATDb automated enrichment · Connections updated May 4, 2026

Industry
Mobile Gaming & In-App Advertising
Business Model
Mobile Gaming / Ad Monetization
Target Market
Consumer (Mobile Gamers)
Employee Count
11-50
Parent Company
Tripledot Studios
Market Position

Small independent mobile gaming studio acquired by Tripledot Studios to expand its casual gaming portfolio

Overview

Zenlife Games was a mobile gaming studio focused on developing casual and hyper-casual mobile games for iOS and Android platforms. The studio built its portfolio around engaging, accessible game titles designed to attract broad audiences and monetize primarily through in-app advertising and in-app purchases, placing it squarely within the mobile gaming and AdTech ecosystem as both a publisher and ad inventory supplier. As a mobile-first game developer, Zenlife Games participated in the broader programmatic advertising ecosystem by generating ad inventory through its game titles, working with ad networks, mediation platforms, and demand-side partners to monetize its player base. This made the company relevant to AdTech stakeholders including mobile measurement partners, ad networks, and DSPs focused on gaming audiences. On June 30, 2025, Zenlife Games was divested to Tripledot Studios, a London-based mobile gaming company known for titles such as Solitaire, Woodoku, and 1010! Puzzle. The acquisition aligned with Tripledot's strategy of expanding its casual gaming portfolio and consolidating mobile game IP and talent. Following the divestiture, Zenlife Games operates as part of the Tripledot Studios family.

Products & Features

Mobile Game Titles

Casual and hyper-casual mobile games for iOS and Android generating ad inventory and in-app purchase revenue

Key Features
Casual mobile game developmentIn-app advertising monetizationIn-app purchase integrationiOS and Android publishing
Use Cases
Mobile ad inventory supply for advertisers targeting gaming audiencesCasual gaming entertainment for mobile usersIn-app purchase monetization of engaged player bases
Customer Segments
Mobile gamers (consumers)Mobile advertisers and brandsAd networks and mediation platforms
Connections

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