Zenlife Games
Casual and hyper-casual mobile games monetized through in-app advertising and purchases, delivering engaged gaming audiences to advertisers.
Last updated May 3, 2026 by ATDb automated enrichment · Connections updated May 4, 2026
- Industry
- Mobile Gaming & In-App Advertising
- Business Model
- Mobile Gaming / Ad Monetization
- Target Market
- Consumer (Mobile Gamers)
- Employee Count
- 11-50
- Parent Company
- Tripledot Studios
Small independent mobile gaming studio acquired by Tripledot Studios to expand its casual gaming portfolio
Zenlife Games was a mobile gaming studio focused on developing casual and hyper-casual mobile games for iOS and Android platforms. The studio built its portfolio around engaging, accessible game titles designed to attract broad audiences and monetize primarily through in-app advertising and in-app purchases, placing it squarely within the mobile gaming and AdTech ecosystem as both a publisher and ad inventory supplier. As a mobile-first game developer, Zenlife Games participated in the broader programmatic advertising ecosystem by generating ad inventory through its game titles, working with ad networks, mediation platforms, and demand-side partners to monetize its player base. This made the company relevant to AdTech stakeholders including mobile measurement partners, ad networks, and DSPs focused on gaming audiences. On June 30, 2025, Zenlife Games was divested to Tripledot Studios, a London-based mobile gaming company known for titles such as Solitaire, Woodoku, and 1010! Puzzle. The acquisition aligned with Tripledot's strategy of expanding its casual gaming portfolio and consolidating mobile game IP and talent. Following the divestiture, Zenlife Games operates as part of the Tripledot Studios family.
Mobile Game Titles
Casual and hyper-casual mobile games for iOS and Android generating ad inventory and in-app purchase revenue