LinkedIn Audience Network

The only B2B-focused audience extension network backed by LinkedIn's first-party professional data, serving as a premium alternative to generic programmatic display networks for B2B marketers.

LinkedIn Audience Network (LAN) is LinkedIn's programmatic advertising extension that allows marketers to reach LinkedIn's professional audience beyond the LinkedIn platform itself. Launched as part of LinkedIn Marketing Solutions, LAN distributes Sponsored Content campaigns across a curated network of third-party mobile apps and websites, enabling advertisers to extend their B2B campaign reach while leveraging LinkedIn's first-party professional data for targeting — including job title, industry, seniority, company size, and skills. As a product of LinkedIn, which was acquired by Microsoft in 2016 for $26.2 billion, the Audience Network sits within one of the most powerful B2B advertising ecosystems in the world. Advertisers using LinkedIn Campaign Manager can opt into LAN to increase impressions and reach among verified professionals outside of LinkedIn.com, with the same targeting precision that makes LinkedIn's core ad platform uniquely valuable for B2B marketers. The network is brand-safe and uses LinkedIn's identity graph to ensure professional audience quality. In the AdTech ecosystem, LinkedIn Audience Network occupies a distinctive niche as a B2B-focused audience extension network with no direct equivalent in terms of data quality and professional targeting depth. It competes indirectly with broader programmatic platforms like Google Display Network and The Trade Desk, but differentiates itself through exclusive access to LinkedIn's 1 billion+ member dataset. It is particularly significant for enterprise B2B marketers seeking to run account-based marketing (ABM) campaigns at scale.

• 2015Founded