LinkedIn Audience Network

The leading B2B audience extension network, uniquely powered by LinkedIn's professional first-party data for off-platform programmatic reach.

LinkedIn Audience Network is an advertising extension that allows LinkedIn ads to appear beyond the LinkedIn platform, reaching audiences on thousands of trusted partner sites and mobile apps.¹ Advertisers buy this off-platform inventory while still leveraging LinkedIn's demographic data to broadcast their Sponsored Content.² The supported ad formats are limited to sponsored content — including single-image, carousel, and video ads — while text ads and message ads are not eligible for the network.¹ Unlike the Google Display Network, which relies on contextual signals and interest categories, LinkedIn Audience Network carries LinkedIn's professional targeting data — such as job title, company size, industry, and seniority — to partner sites.³ LinkedIn provides advertisers with placement-level visibility so they can monitor where their ads appear and exclude low-performing or irrelevant sites.¹ A noted concern in the industry is bot traffic, as a significant portion of impressions and clicks on third-party apps and websites may come from automated sources rather than real users.⁴ Source 1: aimers.io — LinkedIn Audience Network: How to Use It for Max ROI Source 2: techcrunch.com — LinkedIn raises its ad tech game, launches Audience ... Source 3: stackmatix.com — LinkedIn Audience Network: Extend Your Reach Source 4: zenabm.com — LinkedIn Audience Network, should you ever use it