YuMe

Leading video advertising platform focused on brand advertising and cross-screen campaigns before acquisition

YuMe was a video advertising technology company that provided a comprehensive platform for brand advertisers to reach audiences across multiple screens including connected TV, mobile devices, and desktop computers. Founded in 2004, the company pioneered programmatic video advertising solutions with a focus on brand-safe environments and premium video inventory. YuMe's platform enabled advertisers to plan, execute, and measure video campaigns at scale, with particular strength in cross-screen attribution and audience targeting capabilities. The company positioned itself as a leader in the emerging connected TV and over-the-top (OTT) advertising space, offering solutions that bridged traditional television advertising with digital video. YuMe's technology stack included demand-side platform (DSP) capabilities, a private marketplace for premium inventory, and sophisticated analytics tools for measuring brand lift and campaign effectiveness across devices. In April 2016, YuMe was acquired by RhythmOne (formerly Blinkx) for approximately $250 million. The combined entity operated under the RhythmOne brand, which was subsequently acquired by Tremor International in 2019. YuMe's technology and capabilities were integrated into these successor companies, contributing to their multi-channel video advertising platforms, though the YuMe brand itself ceased to operate as a distinct entity following the acquisition.