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David Lawenda

Operator

David Lawenda is a seasoned advertising executive who has built his career across some of the most influential media and technology brands in the industry. He has held senior leadership roles at Univision, Facebook and Instagram, CBS Corporation — where he served as EVP of Digital Sales and Sales Strategy — and most recently at Paramount Global, where he served as Chief Digital Advertising Officer through 2024. His current professional affiliation has not been publicly confirmed.

Based: New York, New York, United StatesConnections: 4

Last updated Oct 18, 2026 by the ATDb Editorial Team

AI-drafted from public sources6 sources cited

Years in industry
20 years

Bio

David Lawenda is a seasoned advertising executive who has built his career across some of the most influential media and technology brands in the industry. He has held senior leadership roles at Univision, Facebook and Instagram, CBS Corporation — where he served as EVP of Digital Sales and Sales Strategy — and most recently at Paramount Global, where he served as Chief Digital Advertising Officer through 2024. His current professional affiliation has not been publicly confirmed.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Broadcast and Digital Ad SalesMulticultural Media AdvertisingSocial Platform AdvertisingPremium Video MonetizationConnected TV and Streaming Ad SalesAd-Supported StreamingBrand Advertising Strategy

Speaking topics

Selling advertising across broadcast and digital platformsMonetizing premium video and streaming contentReaching multicultural audiences through mediaThe evolution of ad-supported streaming and CTV

Recognition

Notable achievements

  • Served as Chief Digital Advertising Officer at Paramount Global, leading digital advertising strategy and monetization across the company's broad portfolio of streaming and digital properties.
  • Held the role of EVP, Digital Sales & Sales Strategy at CBS, overseeing digital advertising sales and shaping commercial strategy for one of the largest broadcast networks in the United States.
  • Built advertiser relationships and scaled digital sales operations at Facebook and Instagram, contributing to the growth of social media advertising during a pivotal period for the platforms.
  • Developed foundational advertising sales experience at Univision, gaining expertise in reaching and monetizing diverse audiences across Spanish-language media.
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