Kay Hsu

Kay Hsu is the Global Head of the Creative Lab at Spotify.¹ At Cannes Lions 2024, she represented Spotify in a discussion about the future of creativity alongside Adobe's Chief Brand Officer.² At Cannes Lions 2025, she moderated a panel on the influence and impact of fandom, bringing together podcast creators to discuss audience connection and the evolution of podcasting.³ Her perspective on creator marketing centers on the shift in audience attention away from traditional advertising toward creators, where listeners engage for extended periods and demonstrate patterns of attention and action not seen in conventional media.¹ She advocates for integrating creator thinking at the brief stage of campaign development rather than at execution, arguing that the strongest work results when a creator's perspective shapes the idea itself.¹ Source 1: marketingbrew.com — All things creator marketing with Kay Hsu Source 2: spotify.com — That's a Wrap on Cannes Lions 2024! Inside the Awards ... Source 3: spotify.com — Spotify at Cannes Lions 2025: The Week's Unmissable ...

• Global Head of Creative LabCurrent

  Spotify Technology

• Head of Creative and Design, Partnerships Marketing

  Facebook, Inc.

• Global Director, Instagram Creative Shop

  Instagram

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