Hive9

Specialized provider of marketing planning and performance management software for B2B enterprises before acquisition by Integrate

Hive9 was a marketing performance management (MPM) platform that specialized in helping B2B marketing teams plan, budget, execute, and measure their marketing programs. The company provided software that enabled marketers to manage their marketing mix, allocate budgets across channels, track campaign performance, and demonstrate ROI to executive stakeholders. Hive9's platform was particularly focused on solving the challenges of marketing planning and performance measurement for enterprise B2B organizations. The company positioned itself as a solution for the growing complexity of marketing operations, offering tools for marketing resource management, budget planning, and analytics. Hive9 aimed to bridge the gap between marketing execution and financial accountability, providing CMOs and marketing leaders with visibility into how marketing investments translated into business outcomes. In 2018, Hive9 was acquired by Integrate, a demand generation and marketing automation platform. Following the acquisition, Hive9's technology and capabilities were integrated into Integrate's broader marketing execution platform, and the Hive9 brand ceased to operate as a distinct entity. The acquisition allowed Integrate to expand its offerings in marketing planning and performance management alongside its core demand generation capabilities.