Marketo Engage

Leading B2B marketing automation platform within Adobe Experience Cloud

Marketo Engage is a comprehensive marketing automation platform that serves as Adobe's primary solution for B2B marketing automation and lead management. Originally founded as an independent company in 2006, Marketo was acquired by Adobe in 2018 for $4.75 billion and integrated into the Adobe Experience Cloud. The platform provides sophisticated tools for email marketing, lead nurturing, account-based marketing, marketing analytics, and customer engagement across multiple channels. As part of Adobe's marketing technology suite, Marketo Engage continues to operate as a distinct product brand, serving thousands of enterprise and mid-market B2B companies worldwide. The platform is particularly strong in lead scoring, campaign management, and integration with CRM systems like Salesforce and Microsoft Dynamics. Marketo Engage competes in the marketing automation space alongside platforms like HubSpot, Eloqua (Oracle), and Pardot (Salesforce). Within the broader marketing technology ecosystem, Marketo Engage represents Adobe's commitment to serving B2B marketers with enterprise-grade automation capabilities. The platform benefits from deep integration with other Adobe Experience Cloud products, including Adobe Analytics, Adobe Target, and Adobe Experience Manager, providing customers with a unified marketing technology stack for both B2B and B2C use cases.