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Marketo Engage

Marketo Engage

B2B Marketing AutomationProduct· part of Adobe CX Enterpriseadobe.com

Marketo Engage is an AI-powered B2B marketing automation platform designed to orchestrate cross-channel campaigns, nurture leads and accounts, and attribute revenue across complex buying journeys.

Last updated Oct 23, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026

Founded
2006
HQ
San Jose, California, United States
Parent
Adobe CX Enterprise
Connections
37

AI-drafted from public sources14 sources cited

At a glance

Employees
1001-5000
Funding
Acquired by Adobe for ~$4.75B in 2018
Revenue
Part of Adobe Experience Cloud (~$5B+ segment revenue)
Stock
ADBE
31integrations3competitors2corporate family
Customer Data PlatformMarketing PlatformMarketing AutomationCustomer Engagement

About

Leading B2B marketing automation platform within Adobe Experience Cloud, competing at the enterprise level with HubSpot, Salesforce Marketing Cloud, and Pardot

Marketo Engage is an AI-powered B2B marketing automation platform designed to orchestrate cross-channel campaigns, nurture leads and accounts, and attribute revenue across complex buying journeys. Its core capabilities span advanced segmentation, lead and account scoring, cross-channel orchestration covering email, web, events, chat, ads, and mobile, as well as dynamic content personalization and tight integrations with major CRMs such as Salesforce and Microsoft Dynamics. Marketo was acquired by Adobe in 2018 and today operates as Adobe Marketo Engage within Adobe Experience Cloud as its flagship B2B marketing automation offering. Source 1: saleshive.com — Marketo Engage Review 2026: Pricing, Features, Pros & ...

Business model

SaaS

Target market

Enterprise

What they offer

  • Lead Management

    Advanced lead capture, scoring, nurturing, and lifecycle management to move prospects through the funnel

  • Account-Based Marketing (ABM)

    Account scoring, targeting, and orchestration tools for B2B teams running account-based strategies

  • Email Marketing

    Automated, personalized email campaign creation and delivery at scale

  • Cross-Channel Orchestration

    Unified campaign management across email, web, mobile, events, chat, and paid ads

  • Dynamic Content Personalization

    AI-driven personalization of content and messaging based on audience segments and behaviors

  • Revenue Attribution

    Multi-touch attribution models that connect marketing activities to pipeline and revenue outcomes

  • Marketing Analytics & Reporting

    Dashboards and reporting tools to measure campaign performance, ROI, and funnel metrics

  • Predictive Audiences

    AI-powered audience segmentation and predictive scoring to identify high-value leads and accounts

Key features

AI-powered lead and account scoringCross-channel campaign orchestration (email, web, mobile, ads, events, chat)Advanced segmentation and dynamic content personalizationMulti-touch revenue attributionNative CRM integrations with Salesforce and Microsoft DynamicsAccount-Based Marketing (ABM) capabilitiesBehavioral tracking and trigger-based automationIntegration with Adobe Experience Cloud

Use cases

B2B lead generation and nurturingAccount-based marketing campaignsMulti-channel demand generationSales and marketing alignment via CRM integrationRevenue attribution and marketing ROI measurementEvent marketing automationCustomer lifecycle and retention marketingPersonalized content delivery across digital channels

Customer segments

Enterprise B2B companiesMid-market B2B organizationsTechnology and SaaS companiesFinancial services firmsHealthcare and life sciences organizationsManufacturing and industrial companiesProfessional services firms

Tech & specs

Technology stack

Adobe Experience CloudAdobe Real-Time CDPAdobe AnalyticsREST APISalesforce CRM integrationMicrosoft Dynamics integrationMunchkin JavaScript trackingWebhook and iPaaS connectors

Security & compliance

GDPRCCPASOC 2ISO 27001HIPAA (available)

Deployment

Cloud

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Marketo Engage