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Adobe Advertising Search, Social & Commerce

Adobe Advertising Search, Social & Commerce

Search & Social Advertising TechnologyDivision· part of Adobe Advertisingbusiness.adobe.com

Adobe Advertising Search, Social & Commerce (formerly Adobe Advertising Cloud Search) is a component of Adobe's broader enterprise programmatic advertising suite, sitting alongside the Adobe Advertising DSP within the consolidated Adobe Advertising platform.

Last updated Oct 16, 2026 by ATDb automated enrichment · Connections updated Oct 19, 2026

Founded
2000
HQ
San Jose, California, United States
Parent
Adobe Advertising
Connections
24

AI-drafted from public sources7 sources cited

At a glance

Employees
10000+
Revenue
Part of Adobe Inc. (~$21B+ annual revenue)
Stock
ADBE
20integrations3competitors1corporate family
PPC ManagementPerformance Marketing

About

Enterprise-grade paid search and social campaign management platform embedded within Adobe's broader advertising and experience cloud ecosystem

Adobe Advertising Search, Social & Commerce (formerly Adobe Advertising Cloud Search) is a component of Adobe's broader enterprise programmatic advertising suite, sitting alongside the Adobe Advertising DSP within the consolidated Adobe Advertising platform. The platform is built for enterprise advertisers and agencies running campaigns across multiple channels, with tight integration into Adobe Experience Platform for first-party data activation. Brands already operating Adobe's CDP, Analytics, and Marketo products benefit most, as the unified data layer adds meaningful value across the ecosystem. Pricing is structured on a custom enterprise basis as a percentage of gross media cost, alongside a professional services component, with no publicly published rates. Source 1: mediaplanningtool.com — Adobe Advertising Cloud Alternatives 2026 | vs DV360 & TTD

Business model

SaaS

Target market

Enterprise

What they offer

  • Search Campaign Management

    Automated bidding and optimization for paid search campaigns across Google, Microsoft Bing, and other search engines

  • Social Advertising Management

    Campaign management and optimization across major social platforms including Meta, LinkedIn, and Pinterest

  • Commerce Advertising

    Support for shopping and product listing ad campaigns across retail and commerce channels

  • Unified Reporting & Analytics

    Cross-channel performance reporting integrated with Adobe Analytics for a consolidated view of advertising ROI

  • Audience Activation

    First-party audience targeting leveraging Adobe Experience Platform and Adobe Real-Time CDP data

Key features

AI-powered automated bidding and portfolio optimizationCross-channel campaign management (search, social, commerce)Native integration with Adobe Experience Platform and Adobe AnalyticsFirst-party data activation via Adobe Real-Time CDPUnified reporting across paid search and social channelsBulk campaign management and workflow automationCustom attribution modelingIntegration with Adobe Advertising DSP for holistic campaign management

Use cases

Enterprise paid search campaign management and optimizationCross-channel social advertising managementShopping and product listing ad management for e-commerceFirst-party audience activation across paid search and socialUnified cross-channel advertising reporting and attributionAgency management of multiple advertiser accounts at scale

Customer segments

Enterprise brand advertisersLarge digital agenciesRetail and e-commerce companiesFinancial services advertisersTravel and hospitality brandsExisting Adobe Experience Cloud customers

Tech & specs

Technology stack

Adobe Experience PlatformAdobe Real-Time CDPAdobe AnalyticsAdobe Sensei (AI/ML)Adobe Marketo Engage

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

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