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Agentforce

Agentforce

AI-Powered Marketing & Sales AutomationProduct· part of Salesforcesalesforce.com

Agentforce is Salesforce's AI-driven marketing and CRM platform that brings campaigns, customer data, content, journeys, and performance work closer to AI agents capable of executing real marketing tasks.

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Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2024
HQ
San Francisco, California, United States
Parent
Salesforce
Connections
18

AI-drafted from public sources10 sources cited

At a glance

Revenue
Part of Salesforce (~$35B+ annual revenue)
7integrations8competitors2corporate family
AI-Powered Platform

About

Market leader in enterprise AI agent platforms, leveraging Salesforce's dominant CRM position to drive adoption of autonomous AI agents across sales, service, and marketing functions

Agentforce is Salesforce's AI-driven marketing and CRM platform that brings campaigns, customer data, content, journeys, and performance work closer to AI agents capable of executing real marketing tasks. Salesforce has announced Agentforce Paid Media Optimization for Marketing Cloud Next, which can monitor ad performance and help shift spend away from weaker ads toward higher-value audiences. Salesforce has described Agentforce as marking the "end of no-reply marketing," with agents able to monitor customer responses across email and mobile channels and conversationally handle replies — for example, responding to event inquiries on behalf of a brand. Source 1: routine-automation.com — Salesforce Agentforce for Marketing Guide Source 2: clever-touch.com — What is Agentforce Marketing? - Clevertouch Consulting

Business model

SaaS

Target market

Enterprise

What they offer

  • Agentforce for Service

    Autonomous AI agents that handle customer service inquiries, case resolution, and support workflows across digital and voice channels

  • Agentforce for Sales

    AI agents that assist with lead nurturing, pipeline management, outreach, and sales task automation within Sales Cloud

  • Agentforce for Marketing

    Agents that automate campaign execution, audience segmentation, and personalized customer engagement via Marketing Cloud

  • Agentforce for Commerce

    AI agents that handle product recommendations, order management, and shopper assistance in Commerce Cloud

  • Agent Builder

    Low-code/no-code tool for enterprises to design, configure, and deploy custom AI agents using natural language instructions and pre-built templates

  • Atlas Reasoning Engine

    Salesforce's proprietary AI reasoning layer that powers agent decision-making, multi-step planning, and action execution

  • Agentforce Contact Center

    Unified AI-powered contact center solution combining voice, digital channels, and CRM data for autonomous customer support

  • Agent Marketplace (AgentExchange)

    Partner ecosystem marketplace for discovering and deploying pre-built agent templates and integrations from Salesforce partners

Key features

Autonomous multi-step task execution without human interventionAtlas Reasoning Engine for intelligent decision-makingDeep integration with Salesforce Data Cloud for real-time data groundingLow-code Agent Builder with natural language configurationPre-built agent templates for common enterprise use casesOmnichannel deployment across web, mobile, messaging, and voiceHuman escalation and handoff controlsMuleSoft-powered external system integrationsRole-based agent permissions and governance controlsPer-conversation usage-based pricing model

Use cases

Autonomous customer service and case resolutionAI-powered sales development and lead nurturingAutomated marketing campaign execution and personalizationE-commerce shopper assistance and order managementEmployee IT and HR self-service automationContact center deflection and voice AIPipeline forecasting and opportunity managementOnboarding and customer success automation

Customer segments

Large enterprise and Fortune 500 companiesFinancial services firmsHealthcare and life sciences organizationsRetail and e-commerce companiesTechnology companiesManufacturing and industrial enterprisesTelecommunications providersGovernment and public sector

Tech & specs

Technology stack

Atlas Reasoning Engine (proprietary LLM orchestration)Salesforce Data Cloud (real-time data unification)Einstein AI platformMuleSoft (API and integration layer)Apex (Salesforce programming language)Flow automation engineSlack integration layerLarge Language Models (OpenAI, Anthropic, others via model selection)

Security & compliance

SOC 2 Type IIGDPRCCPAHIPAAISO 27001FedRAMPEinstein Trust Layer (zero data retention, toxicity filtering, PII masking)

Deployment

Cloud

API

Yes

Explore further

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