Salesforce CDP
Unifies all customer data in real time across the entire Salesforce platform, enabling AI-powered personalization, automation, and agent-driven experiences at enterprise scale.
Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Customer Data Platform / Data Cloud
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 10000+
- Funding
- N/A
- Revenue Range
- Part of Salesforce's $34B+ annual revenue
- Stock Symbol
- CRM
- Parent Company
- Salesforce
- API Available
- Yes
Salesforce Data Cloud (formerly Salesforce CDP) is the dominant enterprise CDP for organizations already invested in the Salesforce ecosystem, competing at the top of the market with Adobe and Microsoft.
Salesforce CDP was originally launched as a customer data platform product within Salesforce Marketing Cloud, designed to unify customer profiles by aggregating data from disparate sources across the enterprise. It enabled marketers to build unified customer profiles, segment audiences, and activate data across Salesforce's suite of products, positioning Salesforce as a serious contender in the rapidly growing CDP market against dedicated players like Segment and mParticle. In 2022, Salesforce rebranded the product as 'Salesforce Genie,' signaling an ambition to move beyond traditional CDP functionality toward real-time data processing at massive scale. The vision expanded to encompass a broader data platform capable of ingesting and harmonizing data in real time across all Salesforce clouds. By 2023, the product was again rebranded as 'Salesforce Data Cloud,' reflecting its evolution into a full-scale real-time data lakehouse that powers not just marketing use cases but sales, service, commerce, and AI-driven workflows. Today, Salesforce Data Cloud serves as the foundational data layer for the entire Salesforce platform, including Agentforce — Salesforce's AI agent framework. It ingests trillions of records, resolves customer identities, and makes unified data available in real time to every Salesforce application and AI model. Data Cloud is now central to Salesforce's enterprise strategy, deeply integrated with Einstein AI and Agentforce, and represents one of the most significant data infrastructure investments in Salesforce's history.
Salesforce Data Cloud
The current evolution of Salesforce CDP — a real-time data lakehouse that unifies customer data across all Salesforce clouds and powers Agentforce AI agents.
Unified Customer Profile
Identity resolution engine that merges data from multiple sources into a single, continuously updated customer profile.
Real-Time Segmentation
Allows marketers and operators to build and activate audience segments in real time based on live behavioral and transactional data.
Data Ingestion & Harmonization
Connectors and APIs to ingest structured and unstructured data from any source, harmonized against a canonical data model.
Calculated Insights
Derived metrics and KPIs computed on top of unified data and made available across Salesforce applications.
Activation & Data Sharing
Pushes unified segments and profiles to marketing, sales, service, and advertising destinations including paid media platforms.
- 2020Founded
- 2023Rebranded to Salesforce Data 360