S
Salesforce CDP
RebrandedSan Francisco, California, United States · Founded 2020
10000+ employees · CRM
Sourced & current · updated Jun 8, 2026Website
Salesforce's customer data platform product that evolved into Salesforce Data Cloud — a real-time data lakehouse unifying customer data across the entire Salesforce ecosystem.
Where they sit
Stack tier: Core Platforms (S)
Customer Data PlatformIdentity Resolution
Salesforce Data Cloud (formerly Salesforce CDP) is the dominant enterprise CDP for organizations already invested in the Salesforce ecosystem, competing at the top of the market with Adobe and Microsoft.
Ownership
Parent: Salesforce