FCB Health

One of the top-tier global healthcare advertising agencies, consistently ranked among the largest and most awarded in the pharmaceutical and health marketing sector.

FCB Health is one of the world's largest and most respected healthcare advertising agencies, operating as a specialized division within the broader FCB (Foote, Cone & Belding) network, itself part of the Interpublic Group of Companies (IPG). The agency focuses exclusively on healthcare communications, serving pharmaceutical manufacturers, biotech companies, medical device makers, and consumer health brands with a full suite of marketing and advertising services. FCB Health is known for blending rigorous scientific understanding with compelling creative storytelling to drive brand performance across both professional (HCP) and direct-to-consumer (DTC) channels. The agency offers integrated capabilities spanning brand strategy, creative development, medical education, digital and multichannel marketing, market access communications, and data-driven targeting. FCB Health has built a reputation for launching and growing some of the most recognized prescription and OTC brands in the industry, leveraging deep regulatory knowledge and therapeutic area expertise. Its work spans oncology, immunology, cardiovascular, CNS, rare diseases, and consumer wellness categories. Within the AdTech and healthcare marketing ecosystem, FCB Health occupies a premium position as a full-service agency partner rather than a pure technology vendor. It competes with other major healthcare agency networks such as McCann Health, Publicis Health, and Havas Health & You. The agency has expanded its digital and data capabilities over the years, incorporating programmatic media, CRM, and omnichannel engagement tools to serve clients navigating an increasingly complex healthcare marketing landscape.

• 1971Founded