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Brief

FCB Health

Healthcare Advertising & MarketingAgency

FCB Health delivers scientifically grounded, creatively powerful healthcare marketing that drives brand growth across HCP and DTC audiences, backed by deep therapeutic expertise and integrated multichannel capabilities.

Last updated Oct 24, 2026 by the ATDb Editorial Team

Founded
1971
HQ
New York, NY, United States
Network
Omnicom Health Group
Parent
Omnicom Group
Connections
8

AI-drafted from public sources2 sources cited

At a glance

Employees
1001-5000
Revenue
$200M-$500M
7integrations1corporate family
Vertical Marketing PlatformMarketing Agency

About

One of the top-tier global healthcare advertising agencies, consistently ranked among the largest and most awarded in the pharmaceutical and health marketing sector.

FCB Health is a healthcare advertising agency network serving pharmaceutical, biotech, medical device and consumer health brands, combining creative work with medical and scientific expertise. It came to Omnicom when Omnicom acquired Interpublic, the former parent of the FCB network, in November 2025.

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Strategy & Positioning

    Development of brand identity, messaging architecture, and competitive positioning for pharmaceutical and health brands.

  • Creative Development

    Full-service creative production including campaigns for TV, print, digital, and out-of-home across DTC and HCP audiences.

  • Medical Education

    Scientific and medical education programs designed to inform healthcare professionals about disease states and treatment options.

  • Digital & Multichannel Marketing

    Integrated digital campaigns spanning programmatic advertising, social media, email, CRM, and web experiences.

  • Market Access Communications

    Payer and reimbursement-focused communications to support formulary access and patient affordability messaging.

  • Data & Analytics

    Audience insights, campaign performance analytics, and data-driven targeting leveraging health and claims data.

Key features

Deep pharmaceutical regulatory and medical-legal-regulatory (MLR) review expertiseIntegrated HCP and DTC campaign capabilitiesTherapeutic area specialization across oncology, immunology, CNS, and rare diseaseMultichannel and omnichannel engagement planningScientific and medical affairs communicationsAward-winning creative with healthcare industry recognitionAccess to IPG's broader data, media, and technology ecosystem

Use cases

New pharmaceutical product launch campaignsDirect-to-consumer prescription drug advertisingHealthcare professional (HCP) detailing and educationPatient support and adherence programsRare disease awareness and diagnosis campaignsOTC consumer health brand marketingMarket access and payer communicationsDisease state awareness initiatives

Customer segments

Large pharmaceutical manufacturersBiotechnology companiesMedical device companiesConsumer health and OTC brandsSpecialty pharma companiesRare disease organizations

Tech & specs

Technology stack

CRM platforms (Salesforce, Veeva)Programmatic advertising platformsMarketing automation toolsData management platforms (DMPs)Analytics and reporting dashboardsContent management systems

Security & compliance

HIPAAGDPRCCPAFDA regulatory compliance

Deployment

Cloud

API

No

Corporate history
  1. 1971 · Founded
Connection details
See integrations with FCB Health (7)

Explore further

3 views
On the Holdco MapOmnicom GroupOn the Mapby country + regionOn the GraphNetwork around FCB Health