Nexxen

Leading independent full-stack programmatic advertising platform with strong CTV capabilities

Nexxen is a comprehensive advertising technology platform that emerged from the rebranding of Tremor International in 2023. The company operates across the entire programmatic advertising value chain, offering demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP) capabilities. This end-to-end approach allows advertisers, agencies, and publishers to execute programmatic campaigns with unified data and analytics across multiple channels including connected TV (CTV), video, display, and native advertising. The company was formed through strategic acquisitions and mergers, including the combination of Tremor Video, Unruly (acquired from News Corp), RhythmOne, and Amobee (acquired from Singtel). This consolidation created one of the few independent, full-stack advertising technology platforms in the market. Nexxen's platform emphasizes transparency, data-driven targeting, and cross-channel campaign optimization. As a publicly traded company, Nexxen competes in the rapidly evolving programmatic advertising market with a particular strength in CTV and video advertising. The platform serves major brands, agencies, and premium publishers globally, positioning itself as an alternative to the dominant walled gardens by offering open, interoperable solutions with advanced data capabilities and comprehensive reporting.