Unruly

Premium video advertising platform with emotional targeting capabilities within Tremor International's portfolio

Unruly is a video advertising technology platform that specializes in emotional targeting and programmatic video advertising solutions. Founded in 2006, the company pioneered the use of emotional data and social video distribution to help brands maximize the impact of their video campaigns across premium publisher inventory. Unruly's proprietary technology analyzes emotional responses to video content and uses this data to optimize ad placement and targeting, helping advertisers reach audiences most likely to engage with their creative. The company was acquired by News Corp in 2015 for approximately $176 million, and later became part of Tremor International (formerly Taptica) in 2020 when News Corp sold its programmatic advertising business. As a subsidiary of Tremor International, Unruly continues to operate as a distinct brand within the larger video advertising ecosystem, providing demand-side platform (DSP) capabilities with a focus on premium video inventory and brand-safe environments. Unruly maintains its position in the market by offering advertisers access to premium video inventory across connected TV (CTV), mobile, and desktop environments, combined with its unique emotional intelligence technology. The platform serves major brands and agencies seeking to deliver impactful video campaigns with measurable emotional engagement and brand lift outcomes.