Unruly

A leading video ad distribution and supply-side platform operating within Nexxen's integrated ad tech stack, known for pioneering viral video tracking and emotional audience targeting

Unruly is a video distribution platform and pioneer in tracking video sharing, delivering verifiable video views via paid media across mobile, desktop, and tablet devices.¹ In the ad tech space, Unruly uses emotional audience data and user-friendly video formats to increase viewer engagement, brand performance, and publisher revenues, operating at the intersection of video, social, native, and mobile advertising.¹ Its platform draws on a dataset of 2 trillion video views and sophisticated targeting capabilities, using historical sharing behavior to predict the potential for video ads to go viral across digital touch points.¹ Beyond distribution, Unruly also offers deep analytics and unique datasets built from tracking video from its earliest days.² The platform has attracted top-tier advertisers including brands such as Adidas, Dove, T-Mobile, Evian, and Renault.¹ Unruly was sold by News Corp to Tremor International for approximately £15 million, a fraction of the roughly £58 million News Corp originally paid to acquire it in 2015.³ Source 1: newscorp.com — News Corp To Acquire Social Video Ad Platform Unruly Source 2: thepitch.uk — How Unruly became one of the fastest growing tech companies Source 3: digiday.com — The paltry price paid for Unruly rattles the consolidating ad ...