Moosend delivers powerful email marketing and automation capabilities at competitive pricing, making advanced marketing tools accessible to small and medium-sized businesses without sacrificing functionality or ease of use.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Email Marketing & Marketing Automation
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- Funding
- acquired
- Revenue Range
- $10M-$50M
- Parent Company
- Sitecore
- API Available
- Yes
Market Position
Affordable email marketing automation platform for SMBs, now part of Sitecore's product portfolio
Overview
Moosend is an email marketing and marketing automation platform that provides businesses with tools to create, send, and optimize email campaigns. Founded in 2011, the company offers a comprehensive suite of features including drag-and-drop email editors, landing page builders, marketing automation workflows, list segmentation, and analytics. The platform is designed to help businesses of all sizes engage with their audiences through personalized email communications and automated customer journeys. In September 2021, Moosend was acquired by Sitecore, a leading digital experience platform provider, to enhance Sitecore's marketing automation and email capabilities. Following the acquisition, Moosend continues to operate as a distinct product within Sitecore's portfolio, maintaining its brand identity and serving its existing customer base while also being integrated into Sitecore's broader ecosystem. The platform remains focused on providing accessible, user-friendly email marketing solutions primarily for small to medium-sized businesses and digital agencies. Moosend positions itself as an affordable yet powerful alternative to more expensive enterprise email marketing platforms, emphasizing ease of use, comprehensive automation capabilities, and competitive pricing. The platform serves customers globally and continues to develop new features and integrations to support modern email marketing and customer engagement strategies.
Products & Features
Email Campaign Builder
Drag-and-drop email editor with customizable templates for creating professional email campaigns
Marketing Automation
Visual workflow builder for creating automated customer journeys and triggered email sequences
Landing Page Builder
Tool for creating and publishing landing pages to capture leads and drive conversions
List Management
Subscriber management with segmentation, custom fields, and list organization capabilities
Analytics & Reporting
Real-time campaign performance tracking with detailed metrics and reporting dashboards
Subscription Forms
Customizable signup forms and pop-ups for growing email lists
Key Features
Drag-and-drop email editorMarketing automation workflowsAdvanced segmentationA/B testingLanding page builderReal-time analyticsPersonalization tokensTransactional emailsSMTP serverCustom reporting
Use Cases
E-commerce email marketing and abandoned cart recoveryNewsletter campaigns and content distributionLead nurturing and drip campaignsCustomer onboarding sequencesEvent promotion and registrationProduct launch announcementsRe-engagement campaignsTransactional email delivery
Customer Segments
Small businessesMedium-sized businessesE-commerce companiesDigital marketing agenciesSaaS companiesContent creatorsOnline retailersB2B service providers