Brandfolder provides a centralized, intuitive platform for managing and distributing brand assets, enabling organizations to maintain brand consistency, improve collaboration, and accelerate creative workflows across teams and channels.
Last updated Apr 4, 2026 by AI Enrichment
- Industry
- Digital Asset Management / MarTech
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- Approximately $30M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Smartsheet
- API Available
- Yes
Market Position
Leading digital asset management platform focused on brand management and creative operations
Overview
Brandfolder is a cloud-based digital asset management (DAM) platform that enables organizations to store, manage, organize, and distribute their brand assets, creative content, and digital media from a centralized location. The platform serves marketing teams, creative professionals, and brand managers who need to maintain brand consistency across multiple channels and stakeholders. In 2019, Brandfolder was acquired by Smartsheet, a work management platform, and continues to operate as a distinct product within Smartsheet's portfolio. The platform focuses on making brand assets easily accessible and shareable while maintaining control over usage rights and brand guidelines. Brandfolder positions itself in the marketing technology and digital asset management space rather than traditional advertising technology, serving as infrastructure for brand and creative operations. The platform integrates with various marketing and creative tools to streamline workflows and ensure brand consistency across campaigns and touchpoints. Under Smartsheet's ownership, Brandfolder continues to serve enterprise and mid-market customers across industries including retail, technology, healthcare, and consumer goods, providing them with tools to manage everything from logos and images to video content and brand guidelines.
Products & Features
Digital Asset Management
Centralized repository for storing, organizing, and managing brand assets including images, videos, documents, and creative files
Brand Guidelines
Tools for creating and distributing brand guidelines and style guides to ensure brand consistency
Asset Sharing & Distribution
Customizable portals and sharing capabilities for distributing assets to internal teams and external partners
Creative Workflow
Collaboration tools for managing creative projects and asset approvals
Analytics & Insights
Usage analytics and reporting on asset performance and engagement
Key Features
Intuitive visual interface for asset browsing and searchAdvanced metadata tagging and AI-powered searchCustomizable brand portals and asset librariesVersion control and asset lifecycle managementRights management and usage permissionsIntegration with creative and marketing toolsMobile access and responsive designAutomated asset organization and collections
Use Cases
Centralizing brand assets for distributed marketing teamsManaging product imagery for e-commerce and retailDistributing marketing materials to franchisees and partnersOrganizing creative files for agency and in-house teamsMaintaining brand consistency across global organizationsStreamlining asset approval workflowsProviding self-service asset access to sales teams
Customer Segments
Enterprise brands and corporationsMid-market companiesRetail and e-commerce businessesTechnology companiesHealthcare organizationsConsumer goods brandsFranchises and distributed organizations