Shutterstock Custom
B · Infrastructure & DataSubsidiaryShutterstock Custom delivers exclusive, brand-tailored visual content by combining Shutterstock's global creative network with end-to-end production services, offering clients both stock and custom content solutions through a unified platform.
shutterstock.comNew York, New York, United States
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Creative Content Production
- Business Model
- Creative Services
- Target Market
- Enterprise
- Funding
- subsidiary
- Stock Symbol
- SSTK
- Parent Company
- Shutterstock, Inc.
- API Available
- Limited
Market Position
Premium custom content division of leading stock content marketplace
Overview
Shutterstock Custom operates as a specialized division within Shutterstock, Inc., offering bespoke creative content production services that complement the parent company's stock content marketplace. The division provides full-service creative solutions including custom photography, videography, CGI, illustration, and design work tailored to specific brand needs. Unlike Shutterstock's core stock content library, Shutterstock Custom focuses on producing original, exclusive content for clients who require unique visual assets that align precisely with their brand guidelines and campaign requirements. The division serves as a bridge between Shutterstock's vast content library and the growing demand for custom, brand-specific creative work. Shutterstock Custom leverages the parent company's global network of creative professionals and production capabilities to deliver scalable content solutions. The service caters primarily to enterprise brands, advertising agencies, and marketing teams that need high-quality, exclusive visual content for campaigns, brand identity, and marketing initiatives. As part of Shutterstock's broader ecosystem, the Custom division represents the company's strategic expansion beyond stock content into higher-value creative services. This positioning allows Shutterstock to compete more directly with creative agencies and production studios while offering clients the convenience of accessing both stock and custom content through a single provider.
Products & Features
Custom Photography
Bespoke photography services for brand-specific visual content needs
Custom Video Production
Original video content creation tailored to campaign requirements
CGI & 3D Rendering
Computer-generated imagery and 3D visualization services
Illustration & Design
Custom illustration and graphic design work for brand campaigns
Creative Strategy
Strategic creative consulting and content planning services
Key Features
End-to-end custom content productionAccess to global network of creative professionalsBrand-exclusive content rightsIntegration with Shutterstock's stock libraryScalable production capabilitiesMulti-format content deliveryProject management and creative direction
Use Cases
Brand campaign content creationProduct photography and videographySocial media content productionAdvertising creative developmentE-commerce visual contentCorporate brand identity assetsMarketing collateral design
Customer Segments
Enterprise brandsAdvertising agenciesMarketing departmentsE-commerce companiesMedia and entertainment companiesCorporate communications teams