InVision

InVision was once a market leader in digital product design and prototyping but lost significant market share to competitors like Figma before shutting down in 2024.

InVision was a pioneering digital product design platform founded in 2011 that revolutionized how designers created, shared, and collaborated on interactive prototypes. The company's flagship product allowed designers to transform static screens into clickable, interactive prototypes without writing code, making it an essential tool for UX/UI designers, product teams, and agencies worldwide. At its peak, InVision served over 7 million users and was valued at nearly $2 billion, becoming one of the most prominent design collaboration platforms alongside competitors like Figma and Sketch. The company raised significant venture capital funding and expanded its product suite to include tools like InVision Studio, Freehand (a digital whiteboard), and Design System Manager (DSM). However, InVision faced increasing competitive pressure, particularly from Figma, which offered real-time collaborative design capabilities that proved more aligned with modern workflows. The company underwent multiple rounds of layoffs and leadership changes in its final years. In December 2024, InVision announced it would shut down operations entirely, with services ending in 2024. The company's decline marked a significant shift in the design tools landscape, as it failed to adapt quickly enough to the real-time, browser-based collaboration model that became the industry standard. Many of InVision's former customers migrated to competitors like Figma, Adobe XD, and other modern design platforms.