Hive

A mid-market project management platform with a strong focus on marketing and creative teams, competing against larger players like Asana and Monday.com

Hive is a cloud-based work management platform founded in 2015 and headquartered in New York City. It is designed to help teams — particularly marketing, creative, and agency teams — plan, execute, and track projects from a single collaborative hub. The platform combines task management, workflow automation, time tracking, resource planning, and file sharing, positioning itself as an all-in-one alternative to using multiple disconnected tools like Asana, Slack, and Google Drive simultaneously. For marketing and creative teams specifically, Hive offers features such as approval workflows, proofing tools, and digital asset organization that align with the iterative, review-heavy nature of content production and campaign management. Agencies and in-house marketing departments use Hive to coordinate campaign timelines, manage creative briefs, and streamline client or stakeholder review cycles. Its flexible project views — including Gantt, Kanban, calendar, and table layouts — cater to diverse team preferences and project types. Hive competes in the broader project management SaaS market against players like Asana, Monday.com, ClickUp, and Wrike, differentiating itself through its native collaboration features and focus on marketing and creative workflows. The company has raised venture funding and operates on a subscription model with tiered pricing, including a free tier for small teams.