Urban Airship

Leading mobile-first customer engagement platform serving enterprise brands globally

Urban Airship, founded in 2009, was a pioneering mobile engagement platform that helped brands deliver personalized customer experiences across mobile apps, mobile web, email, and SMS channels. The company specialized in push notifications, in-app messaging, mobile wallet solutions, and marketing automation tools that enabled businesses to orchestrate cross-channel customer journeys. In 2018, Urban Airship was acquired by private equity firm Andera Partners and subsequently rebranded as Airship in 2019, continuing to operate as a leading mobile-first customer engagement platform. Today, operating as Airship, the company serves over 1,000 brands globally including major enterprises in retail, media, entertainment, sports, and financial services. The platform processes billions of mobile interactions daily, providing tools for message orchestration, audience segmentation, A/B testing, and analytics. While the Urban Airship brand name has been retired, the company maintains its position as a significant player in the mobile marketing technology space, competing with platforms like Braze, Leanplum (now part of CleverTap), and OneSignal. The company's evolution from Urban Airship to Airship reflected its expanded focus beyond just mobile push notifications to become a comprehensive customer engagement platform. It continues to emphasize mobile-first strategies while supporting omnichannel marketing capabilities, helping brands optimize customer lifetime value through data-driven personalization and automation.