Socialbakers Suite
Acquired by EmplifiProvides AI-powered social media management, analytics, and influencer marketing tools that help brands optimize their social media presence, understand audience behavior, and measure campaign performance across all major platforms.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Social Media Marketing
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $26M
- Revenue Range
- $20M-$50M
- Parent Company
- Emplifi
- API Available
- Yes
Market Position
Leading social media marketing platform acquired by Emplifi, now integrated into enterprise customer experience solutions
Overview
Socialbakers was a leading social media marketing platform founded in 2008 that provided AI-powered analytics, content management, and influencer marketing solutions for brands and agencies. The company built one of the most comprehensive social media management suites in the industry, offering unified analytics across major social platforms, content planning and publishing tools, audience insights, and competitive benchmarking capabilities. In October 2020, Socialbakers was acquired by Emplifi (formerly Astute Solutions) and was integrated into Emplifi's broader customer experience platform. The Socialbakers brand and technology now operate as part of Emplifi's Social Marketing Cloud, continuing to serve enterprise brands and agencies with social media management, analytics, and customer care solutions. The acquisition combined Socialbakers' social media expertise with Emplifi's customer care and commerce capabilities to create a unified platform for managing customer experiences across digital channels.
Products & Features
Social Media Analytics
Unified analytics and reporting across Facebook, Instagram, Twitter, YouTube, LinkedIn, and other platforms
Content Management
Content planning, scheduling, and publishing tools with approval workflows
Audience Insights
AI-powered audience analysis and segmentation tools
Influencer Marketing
Influencer discovery, campaign management, and performance tracking
Competitive Intelligence
Benchmarking and competitive analysis across social channels
Social Listening
Brand monitoring and sentiment analysis tools
Key Features
Unified social media analytics dashboardAI-powered content recommendationsCross-platform publishing and schedulingInfluencer discovery and managementCompetitive benchmarkingAudience persona developmentCustom reporting and data visualizationSocial media ROI measurement
Use Cases
Social media performance tracking and optimizationContent strategy development and executionInfluencer marketing campaign managementCompetitive social media analysisAudience research and segmentationSocial media ROI reportingMulti-brand social media management
Customer Segments
Enterprise brandsDigital marketing agenciesMedia companiesE-commerce businessesConsumer brandsB2C companies