Yuval Ben-Itzhak

Yuval Ben-Itzhak is best known for leading the strategic transformation of Socialbakers into Emplifi, orchestrating a multi-company merger with Astute and Pixlee to create a comprehensive customer experience and social media marketing platform serving global enterprise brands. His leadership has been defined by a commitment to AI-driven analytics, social commerce, and helping brands measure the ROI of their social media advertising investments at scale. He is a recognized voice in the AdTech and MarTech communities on topics including brand safety, data-driven marketing, and the responsible deployment of AI in advertising. Ben-Itzhak brings an unusually cross-disciplinary background to marketing technology, having spent the earlier part of his career in cybersecurity. He served as CTO at AVG Technologies, one of the world's largest consumer security software companies, and held executive roles at Finjan, a pioneering web security firm. This foundation in data integrity, privacy, and threat intelligence has given him a distinctive lens through which to address the advertising industry's growing concerns around data governance, privacy regulation, and brand safety — themes that have become central to the post-cookie advertising landscape. As a frequent speaker at industry conferences including Advertising Week and Social Media Week, and a regular contributor to marketing and technology media, Ben-Itzhak has helped position Emplifi as a thought leader in social media intelligence and unified customer engagement. Under his tenure, Emplifi has expanded its product suite to encompass social media management, influencer marketing, commerce, and customer care, reflecting a broader vision for integrated customer experience platforms in an era of fragmented digital touchpoints.

• Led the rebranding and strategic merger of Socialbakers with Astute and Pixlee to form Emplifi, creating a unified customer experience platform
• Scaled Emplifi's AI-driven analytics capabilities to serve thousands of global enterprise brand clients
• Transitioned from cybersecurity executive to MarTech CEO, bridging data security expertise with marketing technology leadership
• Positioned Emplifi as a recognized thought leader in social media intelligence and post-cookie advertising measurement

• Regular contributor to Forbes, Adweek, and Marketing Week on social media marketing and AI-driven analytics