Provides brands with competitive social media benchmarking and intelligence to optimize content strategy and performance through data-driven insights comparing their social presence against competitors and industry standards.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Social Media Analytics
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $6.5M
- Revenue Range
- $1M-$10M
- Parent Company
- Cision
- API Available
- Yes
Market Position
Leading social media competitive intelligence platform now integrated within Cision's communications suite
Overview
Unmetric was a social media intelligence and competitive benchmarking platform that provided brands with analytics and insights to measure their social media performance against competitors. Founded in 2011, the company offered tools for tracking engagement metrics, content performance, and competitive intelligence across major social platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube. The platform enabled marketing teams to benchmark their social media strategies, identify best practices, and optimize content based on competitive insights and industry trends. In 2017, Unmetric was acquired by Cision, a leading provider of earned media software and services. Following the acquisition, Unmetric's technology and capabilities were integrated into Cision's broader communications and PR platform. The acquisition strengthened Cision's social media monitoring and analytics offerings, combining Unmetric's competitive benchmarking capabilities with Cision's media intelligence and PR tools. Today, Unmetric operates as part of Cision's product suite, continuing to provide social media competitive intelligence and benchmarking capabilities to enterprise brands and agencies. The platform maintains its focus on helping marketers understand competitive social media landscapes and optimize their social strategies through data-driven insights, now enhanced by integration with Cision's broader communications cloud platform.
Products & Features
Analyze
Social media competitive benchmarking and performance analytics across multiple platforms
Discover
Content discovery and inspiration tool for identifying high-performing social content
Compete
Competitive intelligence dashboard for tracking competitor social media strategies
Replay
Historical social media data analysis and trend identification
Key Features
Cross-platform social media benchmarkingCompetitive intelligence trackingContent performance analyticsEngagement metrics and scoringIndustry benchmarkingHistorical data analysisCustom reporting and dashboardsBrand health monitoring
Use Cases
Social media competitive analysisContent strategy optimizationCampaign performance benchmarkingIndustry trend identificationSocial media reporting and analyticsBrand health monitoringInfluencer identificationCrisis monitoring and response
Customer Segments
Enterprise brandsMarketing agenciesSocial media teamsBrand managersDigital marketing teamsPR and communications professionals