Provides AI-powered social listening and consumer intelligence that enables brands to monitor conversations, track sentiment, identify trends, and measure campaign performance across global digital channels.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Social Listening & Consumer Intelligence
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $28M
- Revenue Range
- $50M-$100M
- Stock Symbol
- Not Publicly Traded
- Parent Company
- Hootsuite
- API Available
- Yes
Market Position
Leading enterprise social listening platform, now part of Hootsuite's integrated social media suite
Overview
Talkwalker is a social listening and consumer intelligence platform that provides brands and agencies with tools to monitor, analyze, and act on consumer conversations across social media, news, blogs, forums, and other online channels. The company offers AI-powered analytics that track brand mentions, sentiment analysis, competitive intelligence, and emerging trends in real-time across multiple languages and regions. In February 2024, Talkwalker was acquired by Hootsuite, a leading social media management platform, and now operates as part of Hootsuite's expanded social media intelligence capabilities. Founded in Luxembourg, Talkwalker built a reputation for its advanced image recognition technology, which allows brands to track visual mentions of their logos and products across social platforms, and its Quick Search tool that provides free social listening capabilities. The platform serves enterprise clients and agencies globally, offering comprehensive analytics dashboards, influencer identification, crisis detection, and campaign measurement tools. Under Hootsuite's ownership, Talkwalker continues to operate as a distinct product offering, complementing Hootsuite's social media management suite with deeper listening and analytics capabilities for enterprise customers seeking to understand consumer sentiment and market trends.
Products & Features
Social Listening
Real-time monitoring of brand mentions, conversations, and sentiment across social media, news, blogs, and forums
Quick Search
Free social listening tool providing instant insights into brand mentions and trending topics
Image Recognition
AI-powered visual listening that detects logos, products, and brand imagery across social platforms
Consumer Intelligence
Advanced analytics for understanding consumer behavior, preferences, and emerging trends
Influencer Analytics
Identification and analysis of key influencers and brand advocates
Crisis Detection
Real-time alerts for potential brand crises and negative sentiment spikes
Competitive Intelligence
Benchmarking and monitoring of competitor brand performance and share of voice
Key Features
AI-powered sentiment analysisMulti-language support (187+ languages)Visual listening and logo recognitionReal-time alerts and notificationsCustom dashboards and reportingHistorical data analysisTrend forecastingDemographic and geographic insightsCampaign measurement and ROI trackingInfluencer identification and scoring
Use Cases
Brand health monitoring and reputation managementSocial media campaign measurement and optimizationCompetitive intelligence and market analysisCrisis detection and managementConsumer insights and trend identificationInfluencer marketing and identificationProduct launch monitoringCustomer service and feedback analysisMarket research and audience understandingShare of voice analysis
Customer Segments
Enterprise brandsMarketing agenciesPR and communications firmsMedia companiesConsumer goods companiesRetail brandsFinancial servicesTechnology companiesHealthcare and pharmaceutical companies