ScribbleLive

Mid-market leader in live content engagement and content marketing platforms for publishers and enterprise brands

ScribbleLive was a Toronto-based content marketing platform founded in 2008 that specialized in live blogging, content engagement, and audience analytics. The platform enabled media companies, brands, and agencies to create real-time content experiences — including live blogs, interactive polls, and social media curation — for major events, news coverage, and marketing campaigns. ScribbleLive built a reputation as a go-to tool for publishers and enterprise marketers seeking to drive audience engagement around live events. Over time, ScribbleLive expanded its capabilities beyond live blogging into a broader content marketing suite, incorporating content planning, creation, distribution, and performance analytics. The company made several strategic acquisitions to bolster its platform, including the purchase of Visually (a content creation marketplace) and Linkdex (an SEO and content intelligence platform), positioning itself as an end-to-end content marketing solution for enterprise clients. In 2019, ScribbleLive was acquired by Lineup Systems, a media industry software provider. Following the acquisition, the ScribbleLive brand and its associated products were largely absorbed or wound down under the Lineup umbrella, with the distinct ScribbleLive identity ceasing to operate as a standalone entity. The company's legacy lies in pioneering the live content engagement category and demonstrating the value of real-time audience interaction for digital publishers and enterprise marketers.