ScribbleLive

Mid-market to enterprise content marketing platform, acquired by Rock Content in 2019 and integrated into its broader content marketing suite

ScribbleLive, now part of Rock Content following its acquisition in December 2019, was a Toronto-based content marketing platform that enabled brands, publishers, and media organizations to plan, create, publish, and analyze content across digital channels. The platform was particularly known for its live blogging and real-time content engagement tools, which allowed publishers and marketers to cover live events with dynamic, updating content experiences. Over time, ScribbleLive expanded its offering into a broader content marketing suite encompassing editorial planning, content creation workflows, distribution, and performance analytics. Prior to its acquisition, ScribbleLive had grown through its own acquisitions, notably purchasing Visually, a content creation marketplace, and Kapost, a content operations platform, assembling a more comprehensive end-to-end content marketing solution. This positioned ScribbleLive as a mid-market to enterprise content marketing platform competing with the likes of Percolate, Contently, and Uberflip. Its customer base included major brands and media companies seeking to operationalize content marketing at scale. Rock Content, a Brazilian content marketing company, acquired ScribbleLive to expand its technology footprint and North American market presence. Following the acquisition, ScribbleLive's products and capabilities were integrated into Rock Content's broader platform, with the ScribbleLive brand gradually subsumed into Rock Content's product portfolio. The deal represented a significant consolidation in the content marketing technology space.