Visually

Leading visual content creation marketplace during the content marketing boom of the early 2010s

Visually was a content creation platform and marketplace founded in 2011 that connected brands and marketers with a curated network of designers, animators, and content creators. The company specialized in producing visual content including infographics, data visualizations, interactive content, videos, and other branded creative assets. Visually positioned itself at the intersection of content marketing and creative services, offering both a marketplace model and managed services to help brands create engaging visual content at scale. The platform gained significant traction during the rise of content marketing in the early 2010s, when brands were increasingly investing in visual storytelling and infographics as key components of their digital marketing strategies. Visually served enterprise clients and agencies, providing access to vetted creative talent and project management tools to streamline content production workflows. In 2017, Visually was acquired by Snapchat (Snap Inc.) as part of Snap's efforts to expand its creative capabilities and build out tools for advertisers. Following the acquisition, Visually's distinct brand and platform were absorbed into Snap's broader advertising and creative services ecosystem, effectively ending its operation as an independent entity in the AdTech and content marketing space.