CAKE

Leading provider of affiliate marketing tracking and attribution software

CAKE (formerly known as Cake Marketing) is a performance marketing technology platform that provides comprehensive tracking, attribution, and analytics solutions for affiliate marketing and partner programs. The platform serves advertisers, agencies, networks, and affiliate marketers with tools to manage campaigns, track conversions across multiple channels, prevent fraud, and optimize performance. CAKE's software enables real-time reporting, multi-touch attribution, and automated partner payouts, making it a popular choice in the performance marketing ecosystem. The company was acquired by Constellation Software Inc. (through its CAKE subsidiary) and continues to operate as a distinct brand within the performance marketing technology space. CAKE competes in the affiliate tracking and performance marketing software market, offering both cloud-based solutions and robust API integrations. The platform is known for its flexibility, scalability, and ability to handle complex attribution models across web, mobile, and call tracking. CAKE maintains its position as a leading solution for performance marketers who require sophisticated tracking capabilities, fraud prevention, and detailed analytics. The platform serves a diverse customer base ranging from small affiliate networks to large enterprise advertisers managing complex partner ecosystems.