ActiveProspect, Inc.

Market leader in TCPA consent documentation and lead certification for performance marketing

ActiveProspect is an Austin-based SaaS company founded in 2004 that has become the de facto standard for consent-based marketing and lead certification in the United States. Its flagship products — TrustedForm (consent documentation) and LeadConduit (real-time lead routing and filtering) — are deeply embedded in the lead generation ecosystem, used by thousands of advertisers, publishers, and lead buyers to document and verify that consumer consent was properly obtained at the point of lead capture. This is especially critical for TCPA compliance, where brands face significant legal exposure from unconsented outreach. In January 2026, ActiveProspect significantly expanded its capabilities by acquiring Verisk Marketing Solutions — the combined entity of Jornaya and Infutor — from Verisk Analytics. Jornaya brought behavioral intelligence and lead-event timestamping (TCPA Guardian), while Infutor added a robust consumer identity graph and data enrichment capabilities. This acquisition transformed ActiveProspect from a consent-certification point solution into a more comprehensive consumer data and identity platform for performance marketers. ActiveProspect occupies a unique and defensible position in the AdTech ecosystem as the trusted third-party consent documentation layer between lead generators and lead buyers. With regulatory scrutiny around TCPA, FCC one-to-one consent rules, and state-level privacy laws intensifying, demand for its compliance infrastructure has grown substantially. The company serves insurance carriers, mortgage lenders, education providers, home services companies, and other high-volume lead-buying verticals.