CAKE

Acquired

Newport Beach, California, United States · Founded 2010

51-200 employees · Unknown

Sourced & current · updated Jun 8, 2026Website

CAKE is a performance marketing software platform that provides tracking, attribution, and analytics tools for affiliate networks, advertisers, and agencies managing digital marketing campaigns.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsMarketing AnalyticsPerformance Marketing

A leading mid-to-enterprise SaaS platform for affiliate network management and performance marketing attribution, competing with TUNE, Impact, and Everflow

Ownership

Parent: Constellation Software

Competitors