Adobe Marketing Cloud

Rebranded

San Jose, California, United States · Founded 2012

10001+ employees · ADBE

Sourced & current · updated Oct 26, 2026Website

Adobe Marketing Cloud, now known as Adobe Experience Cloud, was a collection of integrated online marketing and web analytics products by Adobe, unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand.

Where they sit

Stack tier: Core Platforms (S)

Customer Data PlatformAI-Powered PlatformMarketing Cloud

One of the leading enterprise marketing cloud platforms, competing with Salesforce Marketing Cloud and Oracle Marketing Cloud for large-scale digital marketing and advertising technology deployments.

Ownership

Parent: Adobe