Visual IQ
AcquiredBoston, Massachusetts, United States · Founded 2006
51-200 employees · $80M
Visual IQ is a marketing intelligence software company, founded in 2006, that specializes in multi-touch attribution (MTA) modeling of advertising across digital platforms to help brand marketers improve ROI.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing Analytics
A leading multi-touch attribution and marketing intelligence platform, operating within Nielsen's Marketing Effectiveness segment and serving enterprise brands and agencies seeking cross-channel ROI optimization.
Ownership
Parent: Nielsen