Contentful

A leading headless CMS and composable content platform, widely adopted by enterprises as the content backbone of their digital experience and marketing stacks, now operating as part of Salesforce.

Contentful is a headless, API-first content management platform that decouples content creation from presentation, allowing teams to manage structured content and deliver it to any digital surface — websites, apps, digital signage, and more — via APIs. Founded in 2013 in Berlin, the company became one of the most widely adopted composable content platforms globally, serving thousands of enterprise customers across retail, media, technology, and financial services. Its platform supports marketers, developers, and content teams working together to build and iterate on digital experiences at scale. Contentful is deeply relevant to marketing and digital experience teams, providing the content infrastructure that powers personalized, omnichannel campaigns and brand experiences. Marketers use Contentful to manage product content, landing pages, campaign assets, and localized content across regions — integrating with marketing automation, e-commerce, and analytics platforms. Its rich ecosystem of integrations with tools like Salesforce Marketing Cloud, Commercetools, and Netlify makes it a central hub in modern MarTech stacks. In January 2026, Salesforce signed a definitive agreement to acquire Contentful, with the acquisition subsequently closing. As part of Salesforce, Contentful is positioned to deepen integrations with Salesforce's Customer 360 platform, Data Cloud, and Marketing Cloud, strengthening its role as a content layer for enterprise CRM-driven marketing and digital experience strategies. Prior to the acquisition, Contentful had raised over $330 million in venture funding.