Code and Theory Network

Leading technology-led creative network within Stagwell, competing with consultancy-agency hybrids on enterprise digital transformation mandates

Code and Theory Network is a technology and creative network distinguished by its balance of 50% creative talent and 50% engineers at scale, positioning it to partner with businesses navigating changing consumer behaviors, emerging technologies, and AI.¹ The network offers services spanning business consulting, technology infrastructure development, and integrated marketing, all aimed at enhancing digital experiences across a variety of sectors.² Within the adtech space, the network has built The Machine, an agentic operating system for marketing that connects brand strategy, creative production, and media performance by plugging into existing marketing tools and unifying disconnected workflows into a single intelligent system, powering agencies across Stagwell's network and world-leading brands.³ The network is developing AI-driven and agentic adtech capabilities that translate complex data into tools for media, strategy, and marketing teams, covering the full media lifecycle including planning, optimization, trafficking, measurement, and reporting.³ The network includes the flagship agency Code and Theory alongside Kettle, Instrument, Left Field Labs, Mediacurrent, Rhythm, and Truelogic.^1,4 Source 1: codeandtheory.com — Fast Company Honors Code and Theory in 2025 Source 2: cbinsights.com — Code and Theory - Products, Competitors, Financials ... Source 3: vaia.com — Director, Product - Adtech (US) at Code and Theory | Apply now! Source 4: adweek.com — Code and Theory Expands Its Network by Adding Agencies ...