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YML was acquired by Code and Theory Network.
Brief
YML

YML

YML delivered end-to-end mobile and digital product experiences combining strategic design thinking with scalable engineering, helping enterprise brands build best-in-class consumer-facing applications.

yml.co · unverifiedSan Francisco, California, United StatesFounded 2009

Last updated Jun 4, 2026 by the ATDb Editorial Team

Industry
Digital Product & Mobile Agency
Business Model
Agency
Target Market
Enterprise
Employee Count
201-500
Revenue Range
$50M-$100M
API Available
No
Market Position

Premium mobile-first digital product agency serving Fortune 500 clients, now integrated into the Code and Theory Network within Stagwell Group.

Overview

YML (Y Media Labs) was a San Francisco-based digital product agency specializing in mobile-first design, engineering, and strategy. Founded in 2009, the agency built a reputation for delivering high-quality mobile applications and digital experiences for major enterprise brands across industries including finance, healthcare, retail, and media. YML was recognized as one of the top mobile app development agencies globally, earning numerous awards for design excellence and innovation. The agency's capabilities spanned UX/UI design, iOS and Android development, product strategy, emerging technology integration (including AR/VR and AI), and digital transformation consulting. YML worked with marquee clients such as PayPal, Amazon, Kaiser Permanente, and eBay, positioning itself as a premium partner for Fortune 500 companies seeking best-in-class mobile experiences. Its dual presence in the US and India allowed it to offer a blend of strategic creativity and scalable engineering. In 2022, YML was acquired by and absorbed into the Code and Theory Network, a Stagwell Group company. This integration expanded Code and Theory's digital product and engineering capabilities significantly. While the YML brand has been largely subsumed, its talent, methodologies, and client relationships continue under the broader Code and Theory umbrella, making it a subsidiary/integrated unit rather than an independent entity.

Products & Features

Mobile App Development

End-to-end iOS and Android application design and engineering for enterprise clients.

Digital Product Strategy

Product roadmap development, market research, and digital transformation consulting.

UX/UI Design

User experience research, interface design, and usability testing for digital products.

Emerging Technology Integration

AR/VR, AI/ML, and voice interface capabilities integrated into digital products.

Quality Engineering & QA

Automated and manual testing services ensuring product reliability and performance.

Key Features
Mobile-first design philosophyFull-stack engineering capabilitiesDual-shore delivery model (US + India)Enterprise-grade UX research and strategyEmerging tech integration (AR, AI, voice)Agile product development methodology
Use Cases
Enterprise mobile banking and fintech app developmentHealthcare patient engagement mobile platformsRetail and e-commerce mobile experience designDigital transformation strategy for legacy enterprisesAR/VR-enhanced consumer applicationsCross-platform product design and engineering
Customer Segments
Financial services and fintech companiesHealthcare and life sciences organizationsRetail and e-commerce brandsMedia and entertainment companiesTechnology companies
Corporate history
  • 2009Founded

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YML — Digital Product & Mobile Agency | ATDb