Code and Theory

Top-tier digital transformation agency anchoring Stagwell's Code and Theory Network; Ad Age Business Transformation Agency of the Year 2024

Code and Theory is a digital-first creative agency, founded in 2001, that sits at the center of creativity and technology, solving both consumer and business problems while helping clients establish new capabilities.¹ The network maintains an equal balance of 50% creative talent and 50% engineers at scale, comprising nearly 2,000 people.^1,2 In the advertising and marketing space, Code and Theory built The Machine, an agentic operating system for marketing that connects brand strategy, creative production, and media performance by turning disconnected workflows into a single intelligent system, powering agencies across Stagwell's network as well as world-leading brands.³ The company is developing AI-driven and agentic adtech products that translate complex data capabilities into tools for media, strategy, and marketing teams, covering the full media lifecycle — including planning, optimization, trafficking, measurement, and reporting.³ On the publisher monetization side, Code and Theory has created premium advertising opportunities for media clients, with the Minnesota Star Tribune reaching 32% of its monthly subscriber goal within 24 hours of launch.² The agency works across a wide range of categories and counts among its advertising and marketing clients Adidas, Amazon, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.¹ Source 1: codeandtheory.com — Manager, PR & Communications (US) | Careers Source 2: codeandtheory.com — Fast Company Honors Code and Theory in 2025 Source 3: builtinnyc.com — Director, Product - Adtech (US) - Code and Theory