VML delivers integrated brand, customer, and commerce experiences by combining creative excellence with technology and data capabilities to drive business transformation for global brands.
Last updated Mar 7, 2026 by AI Enrichment
One of WPP's largest global marketing agencies, formed from the merger of two major agency networks
VML is a leading global marketing and communications agency that was formed in January 2023 through the merger of two major WPP agencies: VMLY&R and Wunderman Thompson. As one of WPP's largest agencies, VML combines brand experience, customer experience, and commerce capabilities to deliver integrated marketing solutions. The agency operates across multiple disciplines including advertising, digital transformation, e-commerce, data and analytics, technology, and creative services. VML serves a diverse portfolio of global clients across various industries, leveraging its extensive network of offices worldwide. The agency positions itself as a connected brand agency, focusing on creating meaningful brand experiences that drive business growth. With thousands of employees globally, VML brings together the legacy and expertise of its predecessor agencies while building a unified approach to modern marketing challenges. As a subsidiary of WPP, one of the world's largest advertising and marketing services conglomerates, VML benefits from access to WPP's broader ecosystem of tools, data, and resources. The agency competes in the global marketing services landscape alongside other major agency networks, offering end-to-end marketing solutions that span strategy, creative, technology, and media capabilities.
Strategic brand development, positioning, and creative campaigns
CX strategy, design, and implementation across customer touchpoints
E-commerce strategy, platform development, and digital commerce solutions
Marketing analytics, customer insights, and data-driven strategy
Marketing technology implementation, digital transformation, and platform integration
Content creation, production, and asset management at scale