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JWT Dublin was rebranded to Wunderman Thompson (Nov 2018) and rebranded to VML (Jan 2024)— see VML for current status.
Brief
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JWT Dublin

Combining global creative expertise and network resources with deep local Irish market knowledge to deliver integrated brand communications that resonate with Irish consumers.

Dublin, IrelandParent: WPP

Last updated May 13, 2026 by ATDb automated enrichment · Connections updated May 22, 2026

Industry
Creative Advertising & Brand Communications
Business Model
Agency
Target Market
Enterprise
Employee Count
11-50
Parent Company
WPP
API Available
No
Market Position

Established full-service creative agency in the Irish market, backed by the global WPP network

Overview

JWT Dublin is the Dublin-based office of J. Walter Thompson (JWT), one of the world's oldest and most storied advertising agency networks, founded globally in 1864. Operating as part of the WPP Group, JWT Dublin has served as a creative hub for Ireland, handling above-the-line advertising, brand strategy, digital campaigns, and integrated communications for both domestic Irish brands and multinational companies operating in the Irish market. The agency offers a full suite of advertising and marketing services including creative development, brand strategy, media planning, digital marketing, and content production. As part of the broader JWT and WPP network, the Dublin office benefits from global resources, proprietary research tools, and cross-agency collaboration while maintaining a local market focus tailored to Irish consumer culture and business needs. It is worth noting that globally, J. Walter Thompson was rebranded to Wunderman Thompson in 2018 following a merger with Wunderman, and subsequently rebranded again to VML in 2023 after merging with VMLY&R. The status of the Dublin office specifically under these global rebranding exercises may mean it now operates under the VML or Wunderman Thompson banner in Ireland, though it has historically been known as JWT Dublin.

Products & Features

Brand Strategy

Development of brand positioning, identity, and long-term strategic direction for clients

Creative Advertising

Above-the-line and integrated creative campaign development across TV, print, outdoor, and digital

Digital Marketing

Digital campaign execution including social media, content marketing, and online advertising

Media Planning

Strategic media planning and buying to optimise campaign reach and effectiveness

Key Features
Full-service integrated creative capabilitiesAccess to WPP global network and proprietary toolsLocal Irish market expertiseCross-channel campaign developmentBrand strategy and positioning
Use Cases
National brand advertising campaigns for Irish marketMultinational brand localisation for IrelandIntegrated above-the-line and digital campaignsBrand repositioning and identity developmentConsumer insight and audience strategy
Customer Segments
Large Irish domestic brandsMultinational corporations with Irish operationsFMCG companiesFinancial services brandsGovernment and public sector clients
Corporate history
Connections

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JWT Dublin — Creative Advertising & Brand Communications | ATDb