Bird
Bird unifies SMS, email, voice, WhatsApp, and chat into a single platform with built-in customer data capabilities, enabling businesses to orchestrate personalized, cross-channel customer communications at scale.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated Jun 3, 2026
- Industry
- Customer Communications Platform (CPaaS / MarTech)
- Business Model
- SaaS / Usage-based API Platform
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $300M+
- Revenue Range
- $100M-$300M
- API Available
- Yes
A leading European-origin CPaaS and omnichannel customer engagement platform competing globally with Twilio, Sinch, and Infobip
Bird, formerly known as MessageBird, is an Amsterdam-based customer communications platform that rebranded in 2023 to reflect its expanded product portfolio beyond its SMS and messaging API origins. The company provides a unified suite of communication tools including SMS, email, WhatsApp, voice, video, and chat APIs, enabling businesses to build and automate customer engagement workflows across multiple channels from a single platform. Bird serves thousands of businesses globally, ranging from startups to large enterprises, and processes billions of messages annually through its owned global infrastructure. Bird has grown significantly through both organic development and strategic acquisitions. Notable acquisitions include SparkPost (a major email delivery platform), Hull (a customer data platform), and 24sessions (a video communications tool), allowing Bird to position itself as a comprehensive customer engagement and data platform rather than just a messaging API provider. These moves place Bird in competition not only with CPaaS providers like Twilio and Vonage but also with marketing automation and CDP vendors. In the AdTech and MarTech ecosystem, Bird occupies a meaningful position as infrastructure for customer-facing communications, enabling personalized, data-driven messaging campaigns. Its combination of communication APIs, customer data capabilities, and marketing automation tools makes it relevant to brands seeking to consolidate their customer engagement stack. However, the company has faced financial challenges and restructuring in recent years, including layoffs and strategic pivots, as it navigates a competitive and capital-intensive market.
SMS API
Programmable SMS messaging for transactional and marketing use cases with global carrier reach
Email API (via SparkPost)
High-volume transactional and marketing email delivery infrastructure with advanced analytics
WhatsApp Business API
Official WhatsApp Business messaging integration for customer notifications and two-way conversations
Voice API
Programmable voice calls, IVR, and call routing capabilities for customer engagement
Inbox
Unified agent inbox for managing customer conversations across all channels in one interface
Flow Builder
No-code/low-code visual workflow automation tool for building omnichannel customer journeys
Customer Data Platform (CDP)
Unified customer profiles and segmentation powered by the Hull acquisition
Video (via 24sessions)
Embedded video calling and virtual meeting capabilities for customer-facing interactions
Marketing Campaigns
Multi-channel campaign management and automation for marketing teams
Bird Studio
Developer and marketer workspace for building and managing communication workflows
- 2011Founded