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SparkPost was acquired by Bird (formerly MessageBird).
Brief
SparkPost

SparkPost

SparkPost delivers industry-leading email deliverability and real-time analytics through a developer-friendly API, enabling businesses to send billions of emails reliably while maintaining strong sender reputation.

sparkpost.comColumbia, Maryland, United StatesFounded 1999

Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026

Industry
Email Delivery & Marketing Technology
Business Model
SaaS
Target Market
Mid-Market and Enterprise
Employee Count
201-500
Funding
$152M
Revenue Range
$50M-$100M
Parent Company
Bird
API Available
Yes
Market Position

One of the top cloud email delivery platforms by volume, competing directly with SendGrid and Mailgun, with strong enterprise and developer adoption

Overview

SparkPost is a leading cloud email delivery service and developer-focused API platform that helps businesses send transactional and marketing emails reliably at scale. Founded as Message Systems and later rebranded to SparkPost, the company built its reputation on the Momentum MTA (Mail Transfer Agent) technology, which powers a significant portion of the world's email infrastructure. SparkPost's cloud platform offers real-time analytics, predictive deliverability tools, and a robust REST API that allows developers to integrate email sending capabilities directly into their applications. SparkPost serves a wide range of customers from startups to Fortune 500 enterprises, processing hundreds of billions of emails per month. The platform differentiates itself through its deep deliverability expertise, advanced analytics dashboard, and the Signals product suite, which uses machine learning to predict and prevent deliverability issues before they impact sender reputation. Its infrastructure heritage from the Momentum MTA gives it credibility and scale that few competitors can match. In 2021, SparkPost was acquired by MessageBird, a global cloud communications platform, and has since been integrated into MessageBird's broader suite of omnichannel communication tools, now operating under the Bird brand. Despite the acquisition, SparkPost continues to operate as a distinct product offering within the Bird ecosystem, serving email-centric customers while benefiting from MessageBird's expanded global infrastructure and multi-channel capabilities.

Products & Features

Email API

RESTful API for sending transactional and marketing emails at scale with high deliverability

SparkPost Signals

Predictive analytics and machine learning tools to identify and resolve deliverability issues proactively

Analytics Dashboard

Real-time reporting and engagement metrics including opens, clicks, bounces, and spam complaints

Momentum MTA

Enterprise-grade on-premise mail transfer agent for high-volume senders requiring full infrastructure control

Recipient Validation

Email address validation service to reduce bounces and protect sender reputation

Inbound Email Processing

Tools for receiving and processing inbound email via webhooks and relay streams

Templates

Dynamic email templating engine with substitution data and conditional logic support

Key Features
Real-time email analytics and engagement trackingPredictive deliverability scoring via SignalsDeveloper-friendly REST API with extensive documentationDedicated and shared IP pool managementWebhook-based event streamingDKIM, SPF, and DMARC authentication supportA/B testing for email campaignsSuppression list managementGlobal infrastructure with high throughput capacity
Use Cases
Transactional email delivery (receipts, password resets, notifications)Marketing email campaigns at scaleDeveloper-integrated email sending via APIEmail deliverability monitoring and optimizationHigh-volume enterprise email infrastructureSaaS platform email notificationsE-commerce order and shipping confirmations
Customer Segments
Enterprise technology companiesE-commerce and retail businessesSaaS and cloud application providersFinancial services firmsMedia and publishing companiesHealthcare organizationsDevelopers and engineering teams
Corporate history
  • 1999Founded
See integrations with SparkPost (10)

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