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SendGrid was acquired by Twilio.
Brief
SendGrid

SendGrid

SendGrid provides reliable, scalable email delivery infrastructure with industry-leading deliverability rates, enabling developers and marketers to send transactional and marketing emails with confidence at any scale.

sendgrid.comDenver, Colorado, United StatesFounded 2009

Last updated Jun 1, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026

Industry
Email Marketing & Delivery Infrastructure
Business Model
SaaS
Target Market
SMB, Mid-Market, Enterprise
Employee Count
1001-5000
Funding
$81.9M
Revenue Range
$150M-$200M (pre-acquisition)
Stock Symbol
NYSE:SEND
Parent Company
Twilio
API Available
Yes
Market Position

One of the leading cloud email delivery platforms globally, operating as a key product line within Twilio's customer engagement suite

Overview

SendGrid is a leading cloud-based email delivery and communication platform that provides businesses and developers with reliable infrastructure for sending transactional and marketing emails. Founded in 2009 and headquartered in Denver, Colorado, SendGrid built its reputation on deliverability, scalability, and developer-friendly APIs that allow companies to integrate email functionality directly into their applications. The platform handles billions of emails per month for customers ranging from startups to Fortune 500 enterprises. SendGrid's product suite includes a powerful Email API for transactional messaging, a Marketing Campaigns tool for bulk email sends, and robust analytics and reporting features. The company differentiated itself through its focus on email deliverability — maintaining strong sender reputations, managing ISP relationships, and providing tools to help customers avoid spam filters. Its developer-first approach, comprehensive documentation, and generous free tier helped it build a massive user base across the tech industry. In 2019, Twilio acquired SendGrid for approximately $3 billion in an all-stock deal, combining SendGrid's email capabilities with Twilio's broader communications platform. SendGrid continues to operate as a distinct brand and product line within Twilio, serving as a core component of Twilio's customer engagement platform. The acquisition positioned Twilio as a comprehensive multi-channel communications provider, with SendGrid powering the email channel alongside Twilio's SMS, voice, and other messaging capabilities.

Products & Features

Email API

RESTful API and SMTP relay for sending transactional emails programmatically at scale

Marketing Campaigns

Email marketing platform for designing, sending, and analyzing bulk marketing email campaigns

Email Validation API

Real-time email address validation to reduce bounces and improve list quality

Deliverability Insights

Analytics and reporting tools to monitor email performance, open rates, click rates, and deliverability metrics

Dynamic Templates

Drag-and-drop and HTML email template builder with dynamic content personalization

Dedicated IP Addresses

Dedicated sending IPs for high-volume senders to maintain sender reputation

Key Features
High-volume transactional email deliveryDeveloper-friendly RESTful API and SMTP integrationAdvanced deliverability tools and ISP relationship managementReal-time analytics and email performance dashboardsDynamic email templating with personalizationEmail list management and segmentationBounce and spam complaint handlingWebhook event notificationsIP warming toolsA/B testing for marketing emails
Use Cases
Transactional email delivery (receipts, password resets, notifications)Marketing email campaigns and newslettersUser onboarding email sequencesE-commerce order and shipping confirmationsSaaS product notifications and alertsAccount verification and two-factor authentication emailsRe-engagement and lifecycle marketing campaigns
Customer Segments
Software developers and engineering teamsSaaS companiesE-commerce businessesDigital marketing teamsStartups and scale-upsEnterprise technology companiesDigital agencies
Corporate history
  • 2009Founded
See alternatives to SendGrid See integrations with SendGrid (29)

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