Mautic

Leading open-source marketing automation platform with strong community support

Mautic is an open-source marketing automation platform that provides businesses with tools for email marketing, lead management, campaign orchestration, and customer engagement. Founded in 2014 by DB Hurley, Mautic was created to democratize marketing automation technology by offering a free, open-source alternative to proprietary platforms. The software enables organizations to track customer interactions across multiple channels, segment audiences, automate marketing workflows, and personalize communications at scale. In May 2019, Mautic was acquired by Acquia, a digital experience company that specializes in Drupal-based solutions and is itself owned by Vista Equity Partners. Following the acquisition, Mautic continues to operate as an open-source project with an active community of contributors and users. The platform maintains both a community-driven open-source version and commercial offerings through Acquia, positioning itself as a flexible marketing automation solution for organizations that value data ownership and customization capabilities. Mautic serves a diverse user base ranging from small businesses to enterprises, particularly appealing to organizations with technical resources who want control over their marketing automation infrastructure. The platform integrates with numerous CRM systems, content management platforms, and marketing tools, making it a versatile component within broader MarTech stacks. Its open-source nature allows for extensive customization and self-hosting options, differentiating it from traditional SaaS-only marketing automation providers.